2. Affiliate Obligations
2.1 Registering as an Affiliate
To become a member of our Affiliate Program, you must accept these Terms and Conditions by checking the respective box while submitting the Affiliate Application. The Affiliate Application will form an integral part of this Affiliate Agreement.
We will, at our sole discretion, determine whether to accept an Affiliate Application, and our decision is final and not subject to appeal. We will notify you by e-mail as to whether your Affiliate Application has been successful. You will provide any documentation required by the Company to verify the Affiliate Application and Affiliate Account information at any time during the term of the Affiliate Agreement. Such documentation may include, but is not limited to, bank statements, individual or corporate identity documents, and proof of address. It is your sole obligation to ensure that any information you provide is correct and kept up to date at all times.
2.2 Affiliate login details
It is your sole responsibility to ensure that login details for your Affiliate Account are kept confidential and secure at all times. Any unauthorized use of your Affiliate Account resulting from your failure to safeguard your login information is your responsibility, and you remain solely liable for all activity occurring under your Affiliate Account (whether undertaken by you or not). You must immediately inform us if you suspect illegal or unauthorized use of your Affiliate Account.
2.3 Affiliate Program participation
The Affiliate Program is intended for your direct participation. Opening an Affiliate Account for a third party, brokering, or transferring an Affiliate Account is not permitted. Affiliates wishing to transfer an account to another beneficial owner must contact us and request permission. Also, you shall not open more than one Affiliate Account without our prior written consent.
By agreeing to participate in the Affiliate Program, you agree to use your best efforts to actively advertise, market, and promote the Company Websites in accordance with this Affiliate Agreement and the Company’s instructions. You will ensure that all your activities are in the Company’s best interest and will in no way harm the Company’s reputation or goodwill.
You may link to the Company Websites using the Affiliate Links or other materials as we may provide or approve from time to time. This is the only method by which you may advertise on our behalf.
2.4 Affiliate Website
You are solely responsible for the development, operation, and maintenance of the Affiliate Website and for all materials that appear on it. You shall at all times ensure that the Affiliate Website complies with all applicable laws, including the GDPR, and functions professionally. You will not present the Affiliate Website in a manner that may cause confusion with the Company Websites, or give the impression that it is owned or operated by the Company.
The Affiliate Website will not contain any defamatory, libelous, discriminatory, or otherwise unsuitable content, including, but not limited to, violent, obscene, derogatory, or pornographic materials, or any content that would be unlawful in the target country.
2.5 Valid traffic and good faith
You will not generate traffic by using branded keywords for placement of contextual advertising. It is not allowed to send branded traffic to Company Websites. Any New Customer attracted by using branded keywords for placement of contextual advertising does not count as a valid New Customer under this Affiliate Agreement. Any Commission related to such New Customers may be frozen or withheld at the Company’s discretion.
You will not generate traffic to the Company Websites by registering as a New Customer, either directly or indirectly (for example, through associates, family members, or third parties). Such behavior shall be deemed fraud.
You will not attempt to benefit from traffic not generated in good faith. If you suspect that any New Customer you referred is associated with bonus abuse, money laundering, fraud, or other abusive activities, you will immediately notify us. Any New Customer found to be a bonus abuser, money launderer, fraudster, or who assists in affiliate fraud does not count as a valid New Customer under the Affiliate Agreement, and no Commission shall be payable in relation to such New Customers.
You acknowledge that if a big win occurs at the end of the current month (from the 20th until the 30th/31st), and the respective player’s balance remains unspent or is lost during the next month, such funds will not be included in the partner’s commission fees under Revenue Share or Hybrid deals.
You acknowledge that if 50% of your total volume of New Customers made only a minimum first deposit during the current month, such traffic shall be considered “motivated” under the Affiliate Agreement. In this case, any Commission related to these New Customers may be frozen or withheld at the Company’s discretion.
If more than 50% of your total volume of New Customers made only a first and second deposit during the current month, the whole traffic volume shall be considered motivated. In this case, the Company may choose not to pay the Commission for such traffic.
If more than 50% of your total volume of New Customers made only a few deposits as per the baseline set out in the commission structure during the current month, the entire traffic volume shall be considered motivated. In this case, the Company may choose not to pay the Commission for such traffic.
If more than 50% of your total volume of New Customers make only a few deposits and show low or no gaming activity during the current month, this traffic will be considered poor quality. The Company may freeze or choose not to pay any Commission related to such traffic.
The term “motivated traffic” includes, but is not limited to:
• IP crossings
• Incorrect or fake personal data
• Fraudulent activity related to payment methods
• Similar gaming activity patterns
• No signs of engagement
If 20% of your total traffic volume of New Customers are found to be bonus abusers, money launderers, fraudsters, or assist in any form of affiliate fraud, then none of these New Customers shall be considered valid under the Affiliate Agreement, and no Commission shall be payable on your entire traffic.
2.6 Quality assurance (KPIs)
To assess traffic quality, we focus on the following KPIs: by the end of the calendar month, the deposit sum-to-cost ratio should reach at least 80%. We allow deviations of up to 10%. If the monthly traffic KPIs do not reach the 80% ratio, we may:
1. Pause traffic until the deposit sum-to-cost ratio reaches 80%; or
2. Adjust payouts so the deposit sum-to-cost ratio equals 80%.
If the deposit sum-to-cost ratio is 25% or less by the end of the calendar month, we reserve the right to withhold commission payments.
The Company may request you via e-mail or other instant messengers (Skype, Telegram, etc.) to suspend traffic to check traffic quality and/or fraud. Upon receiving a suspension notification from the Company, you shall stop all traffic, and all New Customers who register after the suspension notification will not count as valid New Customers. Any Commission related to these New Customers may be frozen or withheld at the Company’s discretion.
The Company has the right to cancel the partner’s current deal and set a new deal unilaterally, providing the Partner with one (1) banking day’s notice. Reasons for cancellation may include:
a) Low-quality traffic
b) Low conversion that may lead to a negative balance
After cancellation of the current deal and the setting of a new one (with one (1) banking day’s advance notice), all subsequent traffic (registrations, first deposits, and subsequent deposits) will be paid under the new deal’s conditions.
2.7 Unsuitable websites
You will not use any Affiliate Links or place any digital advertisements featuring our Intellectual Property on unsuitable websites (whether owned by a third party or otherwise). Unsuitable websites include, but are not limited to, sites aimed at children, displaying illegal pornography, promoting illegal sexual acts, promoting violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, promoting illegal activities, violating third-party intellectual property rights, or breaching relevant advertising regulations or codes of practice.
2.8 Affiliate links
Affiliate Links shall be displayed at least as prominently as any other sales link on the Affiliate Website. You will only use Affiliate Links provided by the Company within the scope of the Affiliate Program. Masking your Affiliate Links (e.g., hiding the source of traffic) is prohibited.
2.9 E-mail and SMS marketing
If you send e-mails or SMS communications to individuals that (i) include any of the Company’s Intellectual Property, or (ii) promote Company Websites, you must first obtain our permission. If permission is granted, you must ensure that each recipient has provided explicit consent to receive marketing communications in that form and has not opted out. It must be clear that all marketing communications are sent by you, not by the Company.
2.10 Use of Company’s Intellectual Property Rights
Any use of the Company’s Intellectual Property Rights must comply with any brand guidelines we provide and is always subject to our written approval. You will not register domain names, search terms, or other identifiers for use in search engines, portals, app stores, sponsored advertising services, or other referral services that are identical to or include our trademarks.
2.11 Approved creative
You will not use any advertising layout or creative (including banners, images, logos) featuring our Intellectual Property unless it is provided by us or (if created by you) approved by us in writing. You will not modify the appearance of any advertising provided or approved by us. It is your responsibility to seek approval in time and to maintain records of our approval.
2.12 Loyalty Programs
You will not offer any cash-back/value-back or similar programs, other than those offered on the Company Websites.
2.13 Responsible Gaming
The Company is committed to responsible gaming and the prevention of gambling addiction. You agree to cooperate with the Company to convey a responsible gaming message. You will not target individuals under the age of 18 or below the legal gambling age in their jurisdiction.
2.14 Illegal activity
You will not target any territory or jurisdiction where gambling is illegal. You will comply with all applicable laws at all times and not engage in any illegal acts related to the Affiliate Program. In case of a violation, any commission from affiliate activities may be frozen and confiscated, and the account may be blocked.
2.15 Data protection and Cookies
You shall at all times comply with the GDPR and any other data protection laws, regulations, or directives applicable to your territory, including those related to the use of cookies.
2.16 Costs and Expenses
You are solely responsible for all risks, costs, and expenses incurred in meeting your obligations under the Affiliate Agreement.
2.17 Company’s monitoring of Affiliate activity
You will promptly assist and provide all information requested by the Company to monitor your activities under the Affiliate Program.
2.18 Commissions paid incorrectly
The Affiliate agrees to return any Commission received based on New Customers referred in breach of the Affiliate Agreement or related to fraudulent or falsified transactions upon the Company’s request.