We are a highly specialised consulting firm experienced in designing, delivering and evaluating sport systems, programs and projects. We have worked locally, nationally and globally, with community groups, policy makers, sporting federations and in high performance sport systems.
For two decades, we have been deeply involved in the sports sector, working in high performance sport systems as well as with grassroots community organizations.
Unifying all of our work is the recognition of the pivotal role that physical fitness and sport plays in enhancing lives and livelihoods.
Leadership
William Glenwright
Founder, CEO
William has over 25 years experience working in a range of organizations including the Australian Institute of Sport, World Rugby, the International Olympic Committee, the United Nations and the International Cricket Council.
He has designed and delivered games-based physical activity programs for youth across the breadth of the sports industry including high performance programs, mass participation programs, school sport and physical education programs.
Globally, his projects have spanned Africa, the Pacific, Asia, the America and the Middle East.
No stranger to events, William has worked on some of the world’s biggest including Olympic Games, Rugby World Cup and Cricket World Cup.
William’s love of sport and physical activity began in childhood playing backyard cricket and taking part in multiple school sports for fun including tennis and rugby.
Melissa Clough
Strategy Officer
Melissa specializes in forging partnerships between local and international governments, corporations, universities, community groups and SMEs within diverse sports environments. Her professional journey began as a hands-on sport physiologist at the Australian Institute of Sport, collaborating closely with elite athletes and coaches.
After earning her MBA, Melissa transitioned to managing business aspects of national research programs in sport science and sports medicine. She played a pivotal role in commercializing sport innovations and was a founding board member of a successful wearable technology startup, now Catapult Sports.
One of her notable achievements was leading the transition of the Australian Sports Outreach Program in India from an Australian government aid initiative to a trade-focused endeavor. In this role, she orchestrated partnerships and identified mutually beneficial community sports projects while also leveraging sport as a tool for diplomacy between the two nations.
From the age of 3 Melissa’s childhood physical education was focused on dance. Ballet consumed the spare hours outside of school. School sport was also on offer and she took part in running and swimming events wherever possible and enjoyed joining her father on community fun runs from time to time.